Marketing Your Tennis Programme Part 8 – Facebook Ads

I’m going to be honest here. I wanted to include Facebook Ads in this series about how to market your tennis programme. I  think they are great – spend £50 and you can get your message seen by 20,000 local people. How much would it cost to get get that many leaflets out or to advertise in a magazine to that many people?

I use Facebook Ads regularly.

BUT……….I don’t consider myself knowledgeable enough about the subject to start teaching others. That is why I recommend taking a course in this subject, which is what I did. The great thing these days is that any subject you want to learn, you can take a course online for pretty low cost and really develop your skills in that area.

And the site that I use is……

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At Udemy, you can find online courses on just about any subject, at a range of costs. With Facebook Ads, things change quickly so it’s important to find a recent course.

This is the course that I took below – it’s new for 2020, and at the time of writing this costs only£12.99!

It’s perfect for getting enough knowledge about Facebook Advertising to do a good job of it.

What I learned from this course......

The course above is brilliant - I'm in the middle of it at the moment and can't wait to try it out. It really is covering everything that you need to get going with Facebook ads, but so much more. For instance, I've just learned that you can upload your contact list to Facebook so that your ads go to those people. AND you can get Facebook to create a 'lookalike audience' based on that list - so a list of similar people to advertise to. And I learned some great stuff about how you can target your ads to people based on location, ages of their children and so much more......

A great free resource

While the above is a great paid resource to learn about Facebook advertising in general, David Martins of Tennis Business Academy gave an excellent webinar, which included a section with advice specifically about Facebook ads for tennis. See the video below – it should go straight to the right place, but if not, the relevant part is at 36.10. 

So that’s it for this post really – I’m not going to try to teach something that someone else can teach far better (e.g. the course above). I just wanted to say that I do highly recommend doing Facebook Advertising, but get a bit of help learning it.

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