Marketing your tennis programme – introduction

This is going to be a series of articles, each with a different way of marketing your tennis programme. It’s meant to be totally interactive – comment, ask questions, add your own ideas, disagree with things if you like.

But before listing the ways to market your tennis programme, a couple of things to say…….

Make it great quality

All the marketing in the world will be pointless unless what you are doing is good quality. The best marketing you can do is to make your tennis programme fun, professional, well organised and good value for money (which doesn’t necessarily mean cheap).

Don’t try to do them all

Otherwise you’d be doing nothing else all day long. Work out which are the 4 or 5 marketing strategies which get the best results – and try to do those well.

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